Robert Reiss: Let’s talk about VEJ Holdings, which is your food company.
Vincent “Bo” Jackson: I’ve been called a foodie all my life, even before sports. I was into food because from the time when I was young before starting school, I was home with my mother, and in order for her to keep an eye on me, she would have me sit in the middle of the kitchen, in a little red rocking chair that all kids got for Christmas back in the day. She would say to me, “Plant yourself there and don’t you move.” I had two options: either watch her cook or watch soap operas, which was One Life to Live and General Hospital. At that time, Luke and Laura were teenagers on General Hospital and I still know all of the characters from those TV shows! Especially when you’re a low income, rural family in the
south, each day would either be watching soap operas or watching my mom cook. I had nine brothers and sisters and about seven of us were at the house at any given time. Cornbread was a staple because there were days when we didn’t have any- thing to eat but cornbread. I watched my mother make cornbread in an 11 lb. cast iron skillet every day. The first time I made cornbread I was five and a half years old and my sister gave me a quarter, a whole quarter in 1968, to make that cornbread, and when I got that quarter, in my mind, I had more money than Jeff Bezos.
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