The CEO Forum October 2018 Issue Features Bo Jackson

The CEO Forum October 2018 Issue Features Bo Jackson

October 24, 2018 0 Comments

Robert Reiss: Let’s talk about VEJ Holdings, which is your food company.

Vincent “Bo” Jackson: I’ve been called a foodie all my life, even before sports. I was into food because from the time when I was young before starting school, I was home with my mother, and in order for her to keep an eye on me, she would have me sit in the middle of the kitchen, in a little red rocking chair that all kids got for Christmas back in the day. She would say to me, “Plant yourself there and don’t you move.” I had two options: either watch her cook or watch soap operas, which was One Life to Live and General Hospital. At that time, Luke and Laura were teenagers on General Hospital and I still know all of the characters from those TV shows! Especially when you’re a low income, rural family in the
south, each day would either be watching soap operas or watching my mom cook. I had nine brothers and sisters and about seven of us were at the house at any given time. Cornbread was a staple because there were days when we didn’t have any- thing to eat but cornbread. I watched my mother make cornbread in an 11 lb. cast iron skillet every day. The first time I made cornbread I was five and a half years old and my sister gave me a quarter, a whole quarter in 1968, to make that cornbread, and when I got that quarter, in my mind, I had more money than Jeff Bezos.

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This is the first in a 10-part exclusive interview series with Bo Jackson, where the entrepreneur and legendary star athlete shares stories of his childhood, what motivates him in his business career, the nature of today’s younger generation, how he balances work, family and his spare time, his philosophy on achieving success and much more. Stay tuned for the next part of our series coming this Wednesday, October 3.

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