Cheney Brothers Serves Up Triple Play Steak Partnership with Bo Jackson 34 Beef and Grand Western Steaks
FOR IMMEDIATE RELEASE
(Florida, April 9, 2018) – Cheney Brothers, Inc., Grand Western Steaks, and Bo Jackson’s 34 Beef have launched a triple-play partnership to bring USDA-grade prime, choice, and select cuts of beef and fresh burgers to the southeastern U.S., including baseball cut, filet, tenderloin, ribeye, and any cut required by the foodservice and consumer markets. From out back barbeques, steakhouses, boating and yacht parties, from Florida to North Carolina, Cheney Brothers will be the primary distributor of Bo Jackson’s 34 Beef. Grand Western Steaks completes the collaboration, bringing fifty years’ experience cutting and producing the highest quality of a variety of steaks to discerning customers.
“Grand Western Steaks, Cheney Brothers and Bo Jackson Signature Foods share a passion for making sure the customer's need is the highest priority, so the collaboration was a natural fit for us and we are excited that we found partners that are ideally suited to help us expand my line of steaks under my private label, Bo Jackson’s 34 Beef,” commented Vincent "Bo" Jackson, the CEO of VEJ Holdings, LLC. He further stated: "I am thrilled to partner with Grand Western Steaks and have them cut and produce my line of steaks and to have Cheney Brothers as our primary distributor in the Southeast.
Bryon Russell, the Chairman and CEO of Cheney Brothers, Inc., said it best, “Never content to rest on our laurels, we strive to continuously improve and innovate our products and services, and this is 100% apparent during all of our planning meetings with the Grand Western Steaks and Cheney Brothers teams. In order to have a solid game plan, you must have a championship caliber team. The collaboration between the three companies proves that we are in this to win and I have great trust in this cooperation and look forward to our future success together with great excitement.”
In addition to protein, high quality beef provides ten essential nutrients and is part of a healthy diet for anyone seeking fitness and healthy weight, as well as dining enjoyment. The superior excellence of Grand Western steaks, combined with the distribution expertise of Cheney Brothers and the champion brand power of Bo Jackson Signature Foods, will boost the value-added availability of steaks, and burgers to restaurants, backyards, marinas, boats, and yachts all along the southeast coast of the United States.
Bo Jackson, an all-star multi-sport professional and Heisman Trophy winner, recently announced he will team up this year in 2018 with WFC (World Food Championships). At this year’s WFC’s Final Table, Bo’s Burgers will be integrated as the sponsored burger line for WFC 2018. (https://worldfoodchampionships.com/news/745/bo-jackson-and-wfc-create-food-sports-dream-team) Collaboration and teamwork are proving to be successful for Jackson both on the playing field, and in branded ventures and philanthropy.
About Cheney Brothers, Inc.:
Cheney Brothers is one of the leading foodservice distributors in the Southeast. Florida born, family owned and operated since 1925, its 4th generation manages three distributions centers in Florida and two in North Carolina. Operating out of 1.5 million square feet of distribution space, Cheney’s annual sales are expected to be nearly 2 billion dollars this fiscal year.
The mission of Cheney Brothers, Inc. is “to never be content to rest on our laurels and strive to continuously improve and innovate our products and services. This commitment to excellence has served our customers well for more than 90 years, and continues to serve as our standard for success.” A reputation in the Florida and North Carolina markets for insisting upon top quality products, their broad inventory of more than 25,000 supplies features the finest items, from gourmet to everyday.
Cheney Brothers states that they understand that customers rely on accurate and prompt deliveries, so their technological systems ensure that every order reaches customers on time and in optimal condition. State-of-the-art warehousing systems process every order with precision
and roll into a fleet of modern, temperature-controlled delivery trucks, equipped with satellite positioning technology to provide customers with faster, more efficient deliveries. These advances inspire customer confidence and satisfaction, which has been their goal since 1925.
About VEJ Holdings, LLC / Bo Jackson Signature Foods:
VEJ Holdings, LLC is a full-service distribution company with clients spanning multiple industries across the United States. Positioned to provide customer solutions options unrivaled in value, the company is known for quality and reliability. Also a MBE (Minority Business Enterprise) the company is mindful of the power of diversity for organizational success and constantly seeks improvement and innovation. The foodservice and branded products division partners only with the highest quality where trust, value, and service can be delivered
The company was founded by Bo Jackson, a champion all-star professional athlete in the two major sports of football and baseball, who brings his winning, team-based philosophy to both his branded and philanthropic endeavors.
Retail Website & Contest Info - www.bojacksonsignaturefoods.com
About Grand Western Steaks:
Since 1968, Grand Western has existed to provide the highest quality meat processing, distribution, and broad-based services to the foodservice industry. The company has grown over the years to become the go-to business for custom cut, aged steaks and freshly cut chops for upscale foodservice operations. In 2013, in response to synergistic missions and marketplaces, they joined forces with and became an affiliate of Cheney Brothers, Inc., an independently owned, major southeast foodservice distributor.